Ariely, Dan <br/><br/>
The upside of irrationality :  the unexpected benefits of defying logic at work and at home 

 - New York  Harper  2010 
 - xi, 334 p. 
<br/><br/><label>ISBN: </label>9780061995033 
<br/><br/><label>Dewey Class. No.: </label>153.4  / ARI