Adner, Ron. <br/><br/>
The wide lens :  a new strategy for innovation / 
Ron Adner. 
 - New York :  Portfolio/Penguin,  2012. 
 - 278 pages:  illustrations  ;  24 cm. 
<br/><br/> Gifted by Jamshed Bharucha 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Argues that most business projects fail because their success depends on unanticipated external innovations while revealing the logic of "innovation ecosystems" that can be established to dramatically improve odds of success. 
<br/><br/><label>ISBN: </label>9781591844600 
<br/><br/><label>LCCN: </label>2011041760 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Technological innovations<br/>New products.--Management.
<br/><br/><label>LC Class. No.: </label>HD45  / .A46 2012 
<br/><br/><label>Dewey Class. No.: </label>658.575