TY  - BOOK
AU  - Adner,Ron
TI  - The wide lens
SN  - 9781591844600
AV  - HD45 .A46 2012
U1  - 658.575 23
CY  - New York
KW  - Technological innovations
KW  - New products
KW  - Management
N1  - Gifted by Jamshed Bharucha; Includes bibliographical references and index
N2  - Argues that most business projects fail because their success depends on unanticipated external innovations while revealing the logic of "innovation ecosystems" that can be established to dramatically improve odds of success
ER  -