Kotler, Philip <br/><br/>
Principles of marketing /  Philip Kotler, Gary Armstrong, Sridhar Balasubramanian and Prafulla Agnihotri 

 - Nineteenth edition. 
 - xxiv, 736 pages :  illustrations (color) 
<br/><br/><label>ISBN: </label>9789357055215 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8