TY - BOOK AU - Kotler,Philip AU - Armstrong, Gary AU - Balasubramanian, Sridhar AU - Agnihotri, Prafulla TI - Principles of marketing: Philip Kotler, Gary Armstrong, Sridhar Balasubramanian and Prafulla Agnihotri SN - 9789357055215 U1 - 658.8 23 PY - 2023/// CY - India PB - Pearson Education KW - Marketing ER -