000 01113cam a22003014a 4500
005 20250616114513.0
008 111007s2012 nyua b 001 0 eng
010 _a 2011041760
020 _a9781591844600
_q(hardcover)
035 _a(OCoLC)ocn711051264
040 _aSai University Library
_beng
_cDLC
_dDLC
050 0 0 _aHD45
_b.A46 2012
082 0 0 _a658.575
_223
100 1 _aAdner, Ron.
245 1 4 _aThe wide lens :
245 1 4 _ba new strategy for innovation /
_cRon Adner.
260 _aNew York :
260 _bPortfolio/Penguin,
_c2012.
300 _a278 pages:
_billustrations ;
_c24 cm.
500 _aGifted by Jamshed Bharucha
504 _aIncludes bibliographical references and index.
520 _aArgues that most business projects fail because their success depends on unanticipated external innovations while revealing the logic of "innovation ecosystems" that can be established to dramatically improve odds of success.
650 0 _aTechnological innovations
650 0 _aNew products.
650 0 _xManagement.
942 _2ddc
_n0
_cBK
999 _c6769
_d6769