000			02841nam a22003617a 4500
003			OSt
005			20250625094928.0
008			250625b |||||||| |||| 00| 0 eng d
020			_a9781422103296 _q(paperback)
020			_a1422103293
040			_beng _cDLC _dDLC _erda _aSai University Library
082			_223 _a153.85 _bGAR
100	1		_aGardner, Howard, _eauthor
245	1	0	_aChanging minds : _bthe art and science of changing our own and other people's minds / _cHoward Gardner.
246	3	0	_aArt and science of changing our own and other people's minds
260			_aBoston, Mass. : _bHarvard Business Review Press, _c[2006]
264		1	_aBoston, Mass. : _bHarvard Business Review Press, _c[2006]
264		4	_c©2006
300			_axi, 244 pages ; _b25 cm
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
490	1	0	_aLeadership for the common good
500			_aGifted by Professor Jamshed Bharucha
504			_aIncludes bibliographical references and index
505	0		_aThe contents of the mind -- The forms of the mind -- The power of early theories -- Leading a diverse population -- Leading an institution : how to deal with a uniform population -- The creative geniuses change minds indirectly through science, scholarly breakthroughs, and works of art -- Mind changing in a formal setting -- Mind changing up close -- Changing ones own mind -- Epilogue: The future of mind changing
520			_aMinds are exceedingly hard to change. Ask any advertiser who has tried to convince consumers to switch brands, any CEO who has tried to change a company's culture, or any individual who has tried to heal a rift with a friend. So many aspects of life are oriented toward changing minds--yet this phenomenon is among the least understood of familiar human experiences. Now, eminent Harvard psychologist Howard Gardner, whose work has revolutionized our beliefs about intelligence, creativity, and leadership, offers an original framework for understanding exactly what happens during the course of changing a mind--and how to influence that process. Drawing on decades of cognitive research and compelling case studies--from famous business and political leaders to renowned intellectuals and artists to ordinary individuals--Gardner identifies seven powerful factors that impel or thwart significant shifts from one way of thinking to a dramatically new one. Whether we are attempting to change the mind of a nation or a corporation, our spouse's mind or our own, this book provides insights that can broaden our horizons and improve our lives.-- by Publisher's description
650		0	_aChange (Psychology)
650		0	_aPersuasion (Psychology
650		0	_aInfluence (Psychology
830		0	_aLeadership for the common good
942			_2ddc _cBK
999			_c6811 _d6811