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Principles of marketing / Philip Kotler, Gary Armstrong, Sridhar Balasubramanian and Prafulla Agnihotri

Kotler, Philip

Principles of marketing / Philip Kotler, Gary Armstrong, Sridhar Balasubramanian and Prafulla Agnihotri - Nineteenth edition. - xxiv, 736 pages : illustrations (color)

ISBN: 9789357055215

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8

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