Principles of marketing / (Record no. 6903)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00903nam a22002777a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260130155057.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260108b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789357055215 |
| Qualifying information | (paperback) |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | eng |
| Description conventions | rda |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 658.8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| Relator term | author |
| 9 (RLIN) | 82 |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of marketing / |
| Remainder of title | Philip Kotler, Gary Armstrong, Sridhar Balasubramanian and Prafulla Agnihotri |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Nineteenth edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | India : |
| Name of producer, publisher, distributor, manufacturer | Pearson Education, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2023. |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | ©2023 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 736 pages : |
| Other physical details | illustrations (color) |
| 336 ## - Content type term (R) | |
| Source (NR) | rdacontent |
| Content type term (R) | text |
| Content type code (R) | txt |
| 337 ## - Media Type (R) | |
| Source (NR) | rdamedia |
| Media type term (R) | unmediated |
| Media type code (R) | n |
| 338 ## - Carrier Type (R) | |
| Source (NR) | rdacarrier |
| Carrier type term (R) | volume |
| Carrier type code (R) | nc |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 9 (RLIN) | 86 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary |
| Fuller form of name | (Gary M.) |
| 9 (RLIN) | 83 |
| Relator term | author |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Balasubramanian, Sridhar |
| 9 (RLIN) | 84 |
| Relator term | author |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Agnihotri, Prafulla |
| 9 (RLIN) | 85 |
| Relator term | author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Home library | Current library | Collection code | Date acquired | Cost, normal purchase price | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Discount | Cost, replacement price | Price effective from | Koha item type | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Withdrawn status | Date checked out | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Sai University Library | Sai University Library | School of Business | 2026-01-30 | 926.50 | REF 658.8 KOT | 002121 | 2026-01-30 | 15% | 1090.00 | 2026-01-30 | Reference | Dewey Decimal Classification | ||||||||
| Sai University Library | Sai University Library | School of Business | 2026-01-30 | 926.50 | Feel Books | 3 | 658.8 KOT | 002122 | 2026-03-10 | 15% | 1090.00 | 2026-01-30 | Books | Dewey Decimal Classification | 2026-02-26 | |||||
| Sai University Library | Sai University Library | School of Business | 2026-01-30 | 926.50 | 1 | 658.8 KOT | 002123 | 2026-02-18 | 15% | 1090.00 | 2026-01-30 | Books | Dewey Decimal Classification | 2026-02-04 | ||||||
| Sai University Library | Sai University Library | School of Business | 2026-01-30 | 926.50 | 2 | 658.8 KOT | 002124 | 2026-03-10 | 15% | 1090.00 | 2026-01-30 | Books | Dewey Decimal Classification | 2026-02-24 | 1 | |||||
| Sai University Library | Sai University Library | School of Business | 2026-01-30 | 926.50 | Feel Books | 2 | 658.8 KOT | 002125 | 2026-03-30 | 15% | 1090.00 | 2026-01-30 | Books | Dewey Decimal Classification | 2026-03-13 |